EXPERIENTIAL PROJECTS

THROUGH EXPERIENTIAL RETAIL PROJECTS, THE FIRMAN PROVIDES RETAILERS WITH PROVEN STRATEGIES, DELIVERING A MULTIFACETED CONSUMER ENGAGEMENT AND MAXIMIZING RETAIL RESOURCES; BY SOURCING A SPECIFIC AND UNIQUE BRAND MATRIX FOR EACH PROJECT, THE FIRMAN PROVIDES A MUTUAL BENEFIT IN GIVING BRANDS THE OPPORTUNITY TO INCREASE POSITIONING AND BUSINESS.

“LA FAMIGLIA RIVE GAUCHE”
AT LE BON MARCHÉ & LA GRANDE EPICERIE
PARIS

THE FIRMAN HAS COLLABORATED WITH THE EXECUTIVE, FASHION, CREATIVE AND BUYING TEAM FOR THE EXECUTION OF THE EVENT LA FAMIGLIA RIVE GAUCHE AT LE BON MARCHÉ & LA GRANDE EPICERIE.
THE FIRMAN’S ROLE WAS TO UNVEIL A MODERN AND UNUSUAL ITALY TO EXPRESS ITS GREAT ARTISTIC AND CULTURAL VALUES. HENCE WE INVOLVED MORE THAN TWO HUNDRED ITALIAN BRANDS AND THE RENOWNED ARTISTS: EDOARDO TRESOLDI FOR THE IN-STORE ARTISTIC INSTALLATION "AURA" AND LE SORELLE MARINETTI FOR THE OPENING NIGHT CONCERT.

SOME OF THE
TWO HUNDRED BRANDS WE INVOLVED